About Zwishh
Zwishh is building the physical infrastructure layer for India's digital fashion economy. We connect digital-first fashion brands with existing retail stores, helping consumers discover online, find products near them, try in person, and buy anywhere.
Our Mission
To make fashion digitally discoverable and physically accessible across India. We give consumers the confidence of a local try, give brands a faster way to build physical presence, and turn existing retailers into the next digital storefronts.
Our Story
India's young shoppers discover fashion online, but fashion is still a physical experience. They want to touch the fabric, check the fit, and see the real colour before they buy. At the same time, digital-first brands want physical distribution without the cost and risk of opening every store themselves.
Zwishh bridges this gap. We bring online discovery to local inventory, turning existing retail stores into a distributed network of try-and-buy points. The result is a new kind of fashion retail: discover online, try locally, buy anywhere.
Meet the Founders
Goutham Soratoor
Co Founder
Connect on LinkedIn- • Ex-Hewlett Packard Enterprise
- • 7+ years of experience as a software engineer
- • Passionate about solving India's retail challenges with technology
Amit Ruprella
Co Founder
Connect on LinkedIn- • Ecommerce Business owner
- • 3+ years of experience as a fashion trader
- • Passionate about revolutionizing fashion retail in India
Vadiraj Deshpande
Co Founder
Connect on LinkedIn- • Software Developer with a demonstrated history of working in financial and Ecommerce products
- • Worked at AWS, Amazon, Accolite with 7+ years of experience
- • Passionate about building scalable technology for retail and commerce
Manoj Vyas
Co Founder
Connect on LinkedIn- • Ex Founder & CEO, PayNeo
- • Jan 2025 - Present · 1 yr 8 mos
- • Leading strategy, product development, and growth for PayNeo
- • Managed investor outreach, partnerships, and team building
